011979
Sony Walkman
Sony (Akio Morita and team)
Jobs treated the original Sony Walkman not as a consumer gadget but as a masterclass in how a small, focused piece of technology could reshape everyday habits. He dissected both the hardware and the decision to ship it without market research as a template for how he later wanted Apple to operate, and two decades later he was still described as obsessively studying it while developing the iPod.
02late 1970s–early 1980s
Porsche 928
Porsche
Jobs owned and drove a Porsche 928 in the early 1980s and used it as an explicit design metaphor when arguing for the Macintosh's aesthetic, insisting the computer should look 'more like a Porsche' than a boxy appliance. For Jobs the 928 was a reference exemplar of industrial design whose voluptuous curves he wanted translated into the plastic and metal shell of a personal computer.
032001 (alpha), 2003 public release
Apple Keynote
Apple (developed for Steve Jobs)
Keynote was originally built as a private, custom application for Jobs himself, designed to match his exacting demands for slide aesthetics and motion. He called it his favorite piece of software, using it to orchestrate Apple's major product unveilings once it matured, treating it as an extension of his stagecraft.
04mid-1990s
Concurrence
Lighthouse Design
Before Apple built Keynote, Jobs relied on Concurrence, a NeXTSTEP presentation application from Lighthouse Design, using it for years as his main tool for slide shows and internal demos. His familiarity with it was strong enough that a former Sun CEO later teased him that Apple's Keynote looked 'identical' to Concurrence.
051984
Sony CD Walkman
Sony (Akio Morita and team)
When Morita handed Jobs one of the first CD Walkman units just before its commercial launch, Jobs was struck by how it encapsulated the 'spirit of Japanese manufacturing'—compact precision and impeccable finish—and treated it as a contemporary reaffirmation of the lessons he had drawn from the cassette Walkman.
06late 1990s
QuickTime Player
Apple
After returning to Apple, Jobs refused to use Microsoft PowerPoint and instead repurposed QuickTime Player, Apple's media playback utility, as an improvised presentation engine, sequencing images and transitions to mimic the photographic sales presentations he admired. QuickTime directly seeded the custom tool that became Keynote.
07early 1980s
Michell GyroDec MK1
Michell Engineering
Jobs used a Michell GyroDec MK1 belt-drive turntable as the centerpiece of his early-1980s Woodside hi-fi system, its exposed brass-weighted platter and skeletal frame matching his taste for visible, functional engineering in an otherwise nearly empty living room.
08late 1970s–early 1980s
Acoustat Model 3
Acoustat
Jobs's Woodside listening room featured a pair of Acoustat Model 3 electrostatic loudspeakers, large planar panels producing sound without conventional woofers or tweeters, chosen for sonic transparency over mainstream box-speaker design and standing as near-sculptural objects in his sparse home.
09circa 1979–1981
Threshold FET-One
Threshold (Nelson Pass)
Jobs's system included a Threshold FET-One preamplifier, a Nelson Pass design offering dedicated RIAA equalization for both moving-magnet and moving-coil cartridges, indicating he paired his exotic speakers and turntable with serious boutique electronics rather than an integrated receiver.
101979–1981
Threshold Stasis-1
Threshold (Nelson Pass)
Jobs's stereo used a pair of Threshold Stasis-1 monoblock power amplifiers, high-current, low-distortion units built to drive demanding electrostatic loads, reflecting a taste for robust, over-engineered amplification even in parts of the system invisible in normal use.
11early 1980s
Denon TU-750S
Denon
A Denon TU-750S digital tuner completed Jobs's Woodside system, a comparatively modest component next to the exotic turntable and speakers, suggesting he reserved his most lavish investment for analog playback while handling FM broadcast reception with reliable, mid-priced equipment.
121988–1993
NeXTcube
NeXT
During his years away from Apple, Jobs used NeXTcube workstations as his primary computing environment, both as CEO of NeXT and as a daily user, treating the black magnesium cube and its NeXTSTEP operating system as a proving ground for his ideals of hardware and software design.
131970s
Linn Sondek LP12
Linn Products
Before adopting the Michell GyroDec, Jobs is said to have used a Linn Sondek LP12, a cult audiophile turntable known for its tunability, in the same Woodside listening space later photographed by Diana Walker.
14mid-2000s–early 2010s
Mac Pro
Apple
In his later years, Jobs is said to have primarily used a Mac Pro tower paired with the largest Apple display available, both at home and at work, suggesting he favored a powerful, stationary desktop setup over laptops or tablets for his own daily computing.
15late 2000s
MacBook Air
Apple
Despite being primarily a desktop user, Jobs is said to have used a 13-inch MacBook Air for at least some years, suggesting that when he did carry a portable computer, he chose Apple's thinnest, most minimal notebook.